Bruce Van Barthold

A bilingual British national who has worked in France for 20 years, both with the French Government and private companies, Bruce wears two hats.  He works with STRATX, a strategy advisor and coach for blue chip multinational corporations and teaches at INSEAD.  His areas of expertise centre around strategy formulation: from global and national market level to the more operational fields of brand management and distribution. He has worked with senior marketers in strategic marketing: portfolio management; strategic segmentation and positioning.  Bruce has developed the established notion of Value marketing to look at redefining objectives and company culture towards a value added approach. His sessions are tailored around examples relevant to individual clients and often serve as guided reflection to major strategic choices.

Bruce is also a leading conference chairman.  His presentational skills, which he also taught at a high level at the Quai d’Orsay and the ENA in France, enable him to facilitate high level debates on future company strategy, in a both thorough and relaxed manner.